Q&A SALARY
SURVEY
New methodology
Enhanced accuracy
Record response rate
Jean Durocher
President
Les Éditions Gesca Ltée.
Q
Gesca is in the midst of
an aggressive expansion
into the English Canadian
market. Where do you see
growth opportunities?
There are a number of
areas which offer growth
opportunities, but rather
than detail them, let me
explain our corporate plat-
form, which is really about
harvesting passions.
A
continues on page 26
Money. Unless you’re in ad sales or
management, this isn’t...how shall
we put it...the most lucrative of
professions. If it’s a profession at all.
It’s more of a craft, and as such it is
in many ways its own reward. But money helps,
and every year we hope to get a little more of it.
Our biennial Salary Survey is your guide to
who’s making what. This year’s survey offers
enhanced accuracy. It allows you to mine the
results with greater applicability to your own
particular situation. For the first time, the role
of sales commissions and a “seniority premium” have been calculated. While this survey is
hardly the last word on fair compensation, it
remains the only independently produced,
publicly available tally of magazine industry
pay levels. continues on page 10
Jan/Feb 2007 $6.95
www.mastheadonline.com
